Press Release, February 2020
Sport and social innovations from Switzerland
Can men compete with women in the same sport? Are there specific disciplines where they can equally perform at the highest professional level?
We have proven it is possible in golf! During the past 3 years the Swiss Pro Series has attracted top female and male professional golfers. Players compete on Premium Swiss Golf Courses for a truly Alpine Golf Experience. In September 2019 the prestigious tour final, the Verbier Cup, with prize money of CHF 40,000 was headed by two Ladies European Tour (LET) players. Astrid Vayson (France) won the playoff against her fellow country woman, Lucie André.
“I had a fantastic experience in Verbier playing alongside and against the men. The course setup was perfect and enabled women and men to compete against each other fairly.” Camilla Lenarth (LET)
“Great concept! Enjoyed the added competition of playing against the women.” Greg Havret (European Tour; runner up in the 2010 US Open.)
Since golf is a great networking and business platform, Women’s International Networking (WIN), a global leader promoting gender equality enters into a cooperation with the Swiss Pro Series to support this innovative project. With a creative and holistic approach to personal leadership, WIN’s innovative initiatives provide an inclusive environment that helps individuals and organizations advance and realize their potential. It embraces diversity and inspires each person’s authentic contribution to create sustainable organizations and communities.
Both WIN and the Swiss Pro Series believe that gender equality and inclusion can make organizations and sporting events more exciting, competitive and of greater interest to the general public. Creating an environment that requires personal engagement, fulfillment, humility and dedication is a great example that can be an inspiration and role model for others.
The Swiss Pro Series continues in 2020 with eight prestigious events confirmed to date. Host venues include alpine clubs Verbier and Matterhorn as well as the premium golf clubs Bonmont, Lausanne, Interlaken, Heidental, Sion, and Sierre.
WIN’s focus is to bring more conscious women into decision making positions and create better gender balance. Founded in Milan in November 1997, WIN is a pioneer in the field of professional women’s conferences and leadership journeys on a global scale. WIN has welcomed more than 20,000 leaders and hundreds of companies to live events worldwide. With its highly creative and holistic take on traditional business topics, it has both celebrated and transformed the lives of thousands of women, and impacted hundreds of companies. It inspires leaders to run organisations for the future, with noble values and awareness, and to live their own lives with beauty and enthusiasm. It accelerates change by modelling, developing, empowering and connecting leaders to a global, authentic and feminine vision for the world, business and life. Through plenary sessions and workshops, the conference looks at the World, Work and You and how we can all make a contribution as agents of possibilities. www.winconference.net
About Swiss Pro Series
Established in May 2016 the first Swiss Pro Series Golf tournament took place in Switzerland. The idea was to create a tournament series which filled a gap in existing professional golf events. The format is "a truly gender equal sporting event" allows women and men to compete in the same tournament. The positive feedback from the players and the clubs has given great momentum. So far 35 events have been held offering CHF 200'000.- in prize money. The Swiss Pro Series has attracted top names from European golf including Nicolas Colsaerts winner of the 2019 French Open, Greg Havret runner up in the 2010 US Open and from Ladies European Tour players like Camilla Lennarth, Lucie André and Astrid Vayson. www.swissproseries.ch